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Silk-screened clear film labels reduce stocking costs

From: Food & Drug Packaging  |  Date: 11/1/1994

Colgate-Palmolive is now employing silk-screened clear film labels for its Mennen's Irish Spring line of deodorants and anti-persperants as a way to eliminate the expense of stocking multiple pre-decorated containers. The more economic alternative is provide by CCL Label.

The package design for the well-known line of deodorants and anti -persperants establishes an immediately recognizable family identity with its striking metallic green container.

Each different product type and ...

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