Colombo dishes out soft-serve yogurt

Food & Drug Packaging | June 1, 1994 | Copyright

With the goal of offering consumers the same soft, creamy frozen yogurt they've come to expect from their favorite frozen yogurt store, Colombo, Inc., Methuen, Mass., now offers 'Shoppe Style' soft-serve frozen yogurt. To strengthen brand identify by combining the Gourmet and Lowfat lines under one umbrella, and visually communicate this experience at the shelf, Colombo called on brand identity consultants Gerstman+Meyers Inc.

'By marrying the two product lines under one brand identity, we can focus on our fundamental point of distinction - the soft-serve heritage, ...

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