Clandestine to launch in Europe. (Holiday Fragrance supplement) (product announcement)

WWD | September 12, 1986| | Copyright

Clandestine to launch in Europe

The Guy Laroche division of L'Oreal SA will spend more money on the September launch of its third women's fragrance, Clandestine; in Europe than it has ever spent on a scent, according to Gerard Guyot-Jeannin, president of the prestige collections division of L'Oreal.

From mid-September through Christmas, the company will spend $10 million introducing Clandestine in 5,000 doors, less than half the distribution of other Guy Laroche brands, he noted.

The prestige-priced scent represents the company's first major women's introduction since ...

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