Trends in Eastern Europe: Western packagers enter new European markets

Food & Drug Packaging | May 1, 1992 | Copyright

Eastern Europe is undergoing political, social and cultural change at a rapid pace. The past few years have seen the Berlin Wall come down, East Germany reunite with West Germany and Communist rule over Eastern Europe corrode.

Western manufacturers and packagers are hoping to translate investments of capital, equipment and technology into increased sales and new distribution networks. Many Western-produced items will find huge populations of Eastern consumers eager to try something new or previously unavailable.

Small business in Poland, Hungary and ...

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