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Cherokee Knitwear: ready for the big leagues. (Licensing Fashion)
WWD
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June 4, 1986|
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COPYRIGHT 1986 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group.
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Cherokee Knitwear: Ready for the Big Leagues
After a warmup season, Cherokee Knitwear is ready to play ball.
The Cherokee Group, a publicly held sportswear company based in Los Angeles, licensed Trans-Fashion Industries, Inc., here, last summer to manufacture and market misses', junior and large-size knitwear, swimwear and bodywear under the Cherokee label.
The development of the program since then would seem to illustrate two key points in licensing strategy:
Do not go for smash results overnight.
Try for creative ...
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