Why did Forbes buy American Heritage?

From: Folio: the Magazine for Magazine Management | Date: March 1, 1986 | Copyright information

Why did Forbes acquire American Heritage?

* New York City--After remaining on the selling block from mid-summer until the new year, American Heritage is now the property of Forbes, Inc., the publisher of the business magazine of the same name. The price was undisclosed, but one source confirmed that Malcolm Forbes and company paid between $8 million and $10 million for the bimonthly that covers American history.

Forbes was competing with five other bidders for the 32-year-old publication. One bidder was described as a "major player in the publishing and broadcast ...

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