QR first on new Fila president's ambitious agenda. (quick response; Terence O'Prey)

From: Daily News Record | Date: January 23, 1986| Author: | Copyright information

NEW YORK -- Terence O'Prey, in his first year as president and chief executive officer of Fila USA, has set Quick Response as the top priority in his ambitious list of plans to updte and strengthen the company's upscale image.

In an interview here with DNR, O'Prey talks about installing a new computer system to improve servie to retailers, combating counterfeit products, re-introducing a golf apparel line and opening additional boutiques as some of the projects to be tackled in 1986.

O'Prey, 40, recently succeeded Pietro Fenu who left the firm after four years as president. ...

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