Our insatiable sweet tooth. (artificial sweeteners and sugar consumption report)

FDA Consumer | October 1, 1985| | Copyright

Despite the popular belief that Americans today are more diet and calorie conscious, their appetite for sweetness in foods and beverages continues unabated. In fact, during the 1980s, Americans were consuming sweeteners at a higher rate than at any time in this century, an average of almost 136 pounds a year per person.

The big difference today from previous years is that consumers are appeasing their collective sweet tooth by substituting other kinds of sweeteners for sugar. And this is not always by conscious choice, since most of the sweetening agents used in ...

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