Outdoor chic: a Natural Selection. (shopping mall) (Magic supplement)

Daily News Record | September 26, 1985| | Copyright

BELLEVUE, Wash. (FNS)--Natural Selection, an 11-store mall concept chain based here, is capturing baby-boom customers with a whimsical presentation of rugged Northwest "outdoor fashion."

"We saw a real void in the outdoor market," said company president Bob Skar, who started Natural Selection two and a half years ago, after vacating the post of operations manager for the Seattle-area franchise of The Athlete's Foot, which had 16 units when he left in 1983.

"We thought that Eddie Bauer (a Seattle-based neighbor) was doing Seattle-based neighbor) was doing ...

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