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Sinan relaunch, V.O. kickoff set. (Holiday Fragrance supplement)
WWD
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September 13, 1985|
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COPYRIGHT 1985 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group.
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NEW YORK -- "Jean-Marc Sinan, Inc., is not here just as a tourist," said Andre Sinan, president of the French couture and fragrance company that carries his brother's name.
The company has set up a fragrance division at 730 Fifth Ave., hired Lloyd Newman as its president and is geared up for the relaunch of the women's scent, Sinan, this month, and the launch of a men's scent called V.O. (Version Original) next.
Both fragrances will be backed up by seven-figure advertising and promotion budgets, as well as supported at counters by newly hired sales ...
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News Wire article from: United Press International
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