Why consider videotex? (column) Folio: the Magazine for Magazine Management | April 1, 1984| | COPYRIGHT 1984 Copyright by Media Central Inc., A PRIMEDIA Company. All rights reserved. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information) Copyright

Why consider videotex? The controversy continues over whether videotex (which allows two-way interaction between sender and viewer) represents a threat or an opportunity to print publishing. The following interview, conducted in December 1983, represents an effort to supply hard information based on the hands-on, working experience of a print publishing house. Richard Cross is an associate director of Consumers Union, publisher of Consumer Reports, which recently introduced a Videotex service.

BB: Why should a publisher of a consumer or trade magazine consider the ...

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