Sweepstakes mistakes Sweepstakes programs can be dangerous, in a variety of ways. Even an organization as powerful and savvy as American Express, which publishes Travel & Leisure and Food & Wine, can get into trouble. What appears to be a massive sweepstakes program undertaken by the AMEX publishing management to increase Travel & Leisure's circulation illustrates how even the best of us can sometimes go astray.

Do you really want that subscriber?

From a circulation point of view, sweepstakes-sold subscribers are less valuable then just about any other ...

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