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Ritz Group sees "dynasty" in Forever Krystle. (perfume industry)
From:
WWD
| Date:
March 30, 1984| Author:
Sexton, Norma
| COPYRIGHT 1984 Fairchild Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group.Copyright information
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NEW YORK -- Charles of the Ritz Group, Ltd., hopes to turn the blockbuster television series "Dynasty" into an equally hot women's fragrance. In mid-October it will begin shipping Forever Krystle, based on the Krystle Carrington character played by Linda Evans in the ABC series, and produced through a licensing arrangement with Twentieth Century-Fox Licensing & Merchandising Corp.
The fragrance will join the category of lines that span mass and prestige distribution, usin...
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Ritz Group sees "dynasty" in Forever Krystle. (perfume industry)
WWD
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