Selling the work ethic: from Puritan pulpit to corporate pr.

New Internationalist | May 1, 2001 | Copyright

Selling the Work Ethic From Puritan Pulpit to Corporate PR

by Sharon Beder Zed Books ISBN 185649 8845 9; ISBN 090801148200 (in Australia)

Long, hard work gives little social benefit and only meagre financial reward to the majority of the world's workers. Yet we struggle to find alternative ways of structuring our lives or challenging these dictated values.

Science and technology specialist Sharon Beder outlines both the origin and practice of the `culture of work' in which the wealthy are respected and inequality is justified. She shows that those ...

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