Trademark strategies and offensives in e-commerce.(Legal Insight) (Industry Trend or Event)(Column)

e-Business Advisor | November 1, 1998| | Copyright

With few standards in place, the courts are forging through trademark conflicts and creating policies for the global marketplace.

Online business is a whole new arena for legal management, and knowing what Internet-specific trademark issues a e occurring in the global marketplace can help you protect your assets and avoid infringing on others. In the October issue of e-Business Advisor, I discussed what you can do to protect your trademark on a global scale. In this issue, I share what conflicts are occurring, specifically with domain names, meta tags, and links, and ...

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