Approach or avoidance? The role of nonverbal communication in the academic library user's decision to initiate a reference encounter.(Qualitative Research)

From: Library Trends | Date: March 22, 1998| Author: Radford, Marie L. | Copyright information

A library user's decision to approach a reference librarian is often predicated on the librarian's nonverbal behavior. Mehrabian's immediacy metaphor is employed to study the phenomenon. Eye contact is the pivotal factor that determines whether the user approaches the librarian.

This naturalistic study examined the role of nonverbal communication in the academic library. Library users with information needs face the choice of trying to find the solution themselves or asking a librarian ...

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