Canned Food jumps on HMR bandwagon. (Canned Food Alliance; home meal replacement)(Brief Article)

From: Prepared Foods | Date: September 1, 1998 | Copyright information

The Canned Food Alliance recently shifted its strategy for the next five years of its consumer awareness program to include an enhanced emphasis on in-store activity, showcasing canned food as a meal solution with a "harvested and packed naturally" message.

"Today's consumers rely on perimeter shopping for most of their supermarket needs," reports Robert Fatzinger, executive director of the Alliance, Washington, D.C. "By bundling canned food products with ...

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