Banner day: lure surfers to your site with enticing banner ads. (Internet surfers) From: Entrepreneur | Date: November 1, 1998| Author: Campanelli, Melissa | COPYRIGHT 1998 Entrepreneur Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

Banner advertisements can serve as a powerful marketing tool if they are targeted properly and are designed well. Techniques for creating a highly effective banner ad are discussed.

We've all seen them; many of us have even clicked on them. They're banner ads, those rectangular-shaped messages that line the top of virtually every Web page nowadays.

While the ads, designed to promote Web sites and the products and services sold on them, have been around for several years, ...

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