Fish tales. (Crown Prince Inc.'s new marketing strategy)

From: Los Angeles Business Journal | Date: August 31, 1998| Author: Taub, Daniel | Copyright information

CROWN PRINCE IS REINVENTING ITSELF BY CHANGING ITS LABELS AND LITTLE ELSE

Back in 1995, Crown Prince Inc. noticed that its core business - canned sardines, kipper snacks, oysters and other specialty seafood was shrinking.

The City of Industry-based importer's sales to mainstream grocers had essentially flattened, and one of its main customers, the U.S. government, had dramatically reduced its orders after a spate of military base closures.

To survive and ...

Read all of this article with a FREE trial to HighBeam Research

Related newspaper, magazine, and journal articles from HighBeam Research

Jordan: King strips half-brother Hamzeh of crown prince title
Al Bawaba ; Jordan's King Abdullah II stripped his half-brother, Prince Hamzeh al-Hussein, of the title of crown prince, in a letter read out on Jordanian television. The king wrote in the letter that the surprise decision was taken to allow his brother to be "more free to take up other posts, something which
Crown Prince of Bhutan Begins 11-day Visit to India, XINHUA
Xinhua (China) ; Xinhua (China) 08-20-2001 Crown Prince of Bhutan Dasho jigme Khesar Namgyel Wangchuk arrived here on Monday for an 11-day visit in a bid to give a new thrust to bilateral relations. The Crown Prince, 21, called on President Kocheril Raman Narayanan soon after his arrival earlier today. A
WHOEVER WINS, COMPANY LOOKS TO GAIN It's an all-out blitz for sportswear firm Crown Prince finds success with NFL and department stores
The Milwaukee Journal Sentinel ; Joe Reuteman walked through the cavernous warehouse of Crown Prince, a sportswear firm, pointing out rows of boxes totaling about 70,000 T-shirts and sweat shirts. "We're ready," he said. Like a field commander getting ready for a major offensive, Reuteman was plotting his firm's next move on the
It's an invitation you don't decline: 'Saudi Arabia's ruler wants to meet you' By making Tim Marshall a very public 'honoured guest', Crown Prince Abdullah sent a clear signal to his people
The Sunday Telegraph London ; ... subjects he rules with absolute authority: "The westerners are our friends. Stop killing them." In the evening, I watched the main news bulletin. There I was, sipping on a tiny cup of coffee - and there was Crown Prince Abdullah, sharply lecturing first some senior ...
Danish government plans to increase crown prince's allowance.(Crown Prince Frederik)(Brief Article)
Nordic Business Report ; NORDIC BUSINESS REPORT-21 January 2004-Danish government plans to increase crown prince's allowance(C)1994-2004 M2 COMMUNICATIONS LTD httpwww.m2.com The Danish government is reportedly considering increasing the royal allowance of Crown Prince Frederik from the current DKK4m to over DKK14m.