Apotheosis of a brand. (McDonald's Corp.'s building in Helsinki, Finland)

From: The Architectural Review | Date: August 1, 1998| Author: | Copyright information

Heikkinen-Komonen Architects created the features of McDonald's Corp.'s building in Helsinki, Finland inspired by designs from the Modernist 1930s era. This effect was achieved by using a continuous panel of window and powder-coated aluminum panels with greenish hues. The cylindrical tower contains a restaurant outlet and a training center on the ground floor as well as upper-floor offices furnished with steel frames and maple furniture.

McDonald's, a company whose buildings and products have set standards for naffness, has made an elegant and restrained headquarters building which has ...

Read all of this article with a FREE trial to HighBeam Research

Related newspaper, magazine, and trade journal articles from HighBeam Research

(Including press releases, facts, information, and biographies)

	NEWS LITE : MCDONALD'S FIRES UP GRILL AT ORIGINAL BURGER STAND.(NEWS) Newspaper article from: Daily News (Los Angeles, CA) ; ...world's oldest McDonald's restaurant...before dawn. The building was first opened...important for us at McDonald's Corp. was the...of history the building has,'' said Jeff...vice president for McDonald's. ``We wanted...either side of the building, the ``golden arches'' that ...
	Looking For Those Arches? '70s-Era McDonald's To Be Rebuilt With Updated Look Newspaper article from: Albuquerque Journal ; ...McMuffin at the McDonald's restaurant...morning -- the building was being torn...destruction of the old building is to make way for an updated McDonald's, which should...down the old building is not so unique, Reed said: The McDonald's corporation...
	Looking For The Arches? McDonald's To Be Rebuilt by 2007 Newspaper article from: Albuquerque Journal ; ...McMuffin at the McDonald's restaurant...morning -- the building was being torn...destruction of the old building is to make way for an updated McDonald's, which should...down the old building is not so unique, Reed said: The McDonald's corporation...
	McDonald not moving; to put name on building. (McDonald and Company Securities Inc. building) Magazine article from: Crain's Cleveland Business ; Add the McDonald Building to the roster of names of downtown...to remain in the 21-story office building. McDonald spokesman Richard Clark said the...will add a fitness center to the building for McDonald's employees and other tenants...
	McDonald's likely to sell historic building Newspaper article from: The Record (Bergen County, NJ) ; ...04-21-2003 McDonald's likely to sell historic building THE ASSOCIATED...the items on McDonald's menu. The...Peoples Bank building in New Brunswick...made on the building, even though...the market. McDonald's spokeswoman...
	HOLBROOK INSISTS IT NEEDS NO MCDONALD'S CITING TRAFFIC AND HISTORY, TOWNSPEOPLE OPPOSE FAST-FOOD RESTAURANT IN SQUARE Newspaper article from: The Boston Globe ; ...Holbrook. "Nobody wants McDonald's," Colburn said. After...their original attempt, McDonald's Corp. recently set into...corner of routes 139 and 37. McDonald's Corp. has a tentative...company's plan is to raze the building and replace it with an 85-seat McDonald's. But town officials, ...
	First McDonald's Ever Built Creates a Controversy Transcript from: NPR Morning Edition ; ...Architect Writer: In this building, McDonald's has 40 years worth of goodwill...After the L.A. earthquake, McDonald's closed the building, claiming structural damage...respects to the endangered building. McDONALD FAN: We're into the '50s...
	Franchisee Demolishes One of McDonald's First California Restaurants.(Originated from The Modesto Bee, Calif.) Newspaper article from: Knight Ridder/Tribune Business News ; ...000. To build a McDonald's today, Barry said...was the original building and various expansion...'s sad to hear the building is going down. Ogburn...found work at that McDonald's, he said. I can...been the McHenry McDonald's most loyal customer...bystanders watching the building come ...
	West Plains site taken by McDonald's Magazine article from: Journal of Business ; ...owned and operated by Ray, by another franchisee, or by McDonald's Corp. Typically, when a new McDonald's outlet is built, McDonald's Corp. buys the site and erects a building, Bakamis says. Then, the franchised-operator is selected by McDonald's Corp., and the new operator leases the land ...
	Rhonda McDonald Home builder says record, not gender, key in Springs market Newspaper article from: The Gazette ; ...But forget gender. Home building, McDonald said, is a tough business...ing its first year. McDonald's home-building career probably started...had her own ideas on building, designing and marketing. When McDonald launched CreekStone...