No pain, big gain: how do back products retailers spell relief? S-A-L-E-S. (Relax the Back Corp)(What's Hot)(Column)

Entrepreneur | September 1, 1998| | Copyright

America is a nation in pain - back pain. According to the American Academy of Physical Medicine and Rehabilitation, back pain affects one in four Americans and is the second-leading cause of work absenteeism. Unlike many ailments, back pain is often brought on by nothing at all: A sedentary lifestyle, combined with long hours of sitting in awkward positions, puts a great deal of stress on the fragile cartilage discs that support and cushion the spine. These discs degenerate with age, making back pain a common complaint among seniors, whose numbers are expected by the U.S. ...

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