On with the show: make the most of your next trade show.

From: Entrepreneur | Date: August 1, 1998| Author: Anderson, Leann | Copyright information

Small business owners should ensure that they are prepared before participating in a trade show which can be quite expensive. Issues to consider include defining specific reasons for joining a show and selecting the appropriate show for one's requirements and goals.

When I think about the last trade show I attended, I'm reminded of those "Where's Waldo?" cartoons - where there are so many people and so much going on that you'd have trouble finding poor Waldo even if you had a map a...

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