DKNY MEN'S TO HAVE LOWER PRICES, MORE COLOR TO COMPETE IN MAINFLOOR BATTLE; JOHN IDOL, DONNA KARAN INT'L CEO, PLANS TO HAVE A LABEL FOR EVERY LIFESTYLE.

From: Daily News Record | Date: June 29, 1998| Author: Dodd, Annmarie; Gellers, Stan | Copyright information

NEW YORK -- DKNY, the hip brand that reflects "the energy, spirit and excitement of New York," will be the rising star at Donna Karan International next year.

This is the way John Idol, president and CEO, describes one of the major new directions for the once-troubled designer company that turned the corner and bounced back into the black this year.

The 39-year-old executive also reveals that DKNY is only one of the high-octane fuels he's counting on to drive the co...

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