Consuming brotherhood: men's culture, style and recreation as consumer culture, 1880-1930.

From: Journal of Social History | Date: June 22, 1998| Author: Swiencicki, Mark A. | Copyright information

Because consumption and consumerism are still viewed as "feminine" by American sociology and women's history, this paper re-examines the degree to which pre-Depression white men represented a consuming constituency. My analysis of 1890 U.S. Census data suggest that the value of late-Victorian men's personal consumption was about twice as large as women's. Moreover, by examining how white men spent their leisure time outside of the house between 1880 and 1930, I find such men actively incorpor...

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