How Nescafe frappe swept the Greek market. (Nestle Beverage Co coffee preparation)

From: Tea & Coffee Trade Journal | Date: May 1, 1998| Author: Butler, Reg | Copyright information

For many years, I traveled frequently to Greece, but then had a 10-year gap. So, on a recent return to Athens, I refreshed old impressions by becoming a Sunday morning tourist. The sun was remarkably warm for late November, and fellow tourists were casting off coats and sweaters as we toiled up the Acropolis hill.

After another hour or two spent sweltering on the Parthenon circuit, the need for refreshment was compelling. That meant more walking, but downhill through the Pla...

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