Sweet success. (increased product introductions in candy and chocolate industries)

From: Prepared Foods | Date: April 1, 1998| Author: | Copyright information

The chocolate and candy industry saw an 18% increase in product introductions in 1997. Candies based on toys were the most popular items launched during the year. Licensing and co-branding agreements for interactive candy products proved profitable for a number of manufacturers. Non-chocolate confections also grew by as much as 60%, indicating the potential of that category. Among these non-chocolate products were Bradley Candy's line of hard candies and Hershey Chocolate USA's Classic Caramels. Low-fat, fat-free and fruit-based candies were popular among candy lovers.

Young and old turned ...

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