Write a book instead of a brochure.

From: Direct Marketing | Date: April 1, 1998| Author: | Copyright information

Writing a marketing book is more advantageous than writing a brochure. Books are more prestigious and valuable than brochures. Costs and time spent associated with book writing and publication are well compensated because of their advantages. Books can also be marketed to a specific audience making them more valuable while enhancing the publisher's prestige. Moreover, topics for books can easily be acquired from seminars, testimonials and interviews.

Writing a book is more time-consuming than writing a brochure, but think of the costs and results.

"Can you send us one of your brochures?" ...

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