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Starting points in Transylvania's branding as a tourist destination.(Report)
European Journal of Management
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June 22, 2009|
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COPYRIGHT 2009 International Academy of Business and Economics. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group.
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1. INTRODUCTION
In the context of the global economic crisis, Romanian business may expect to confront harsh times, which shall eventually negatively affect Romania's whole economy. In this respect, tourism becomes a very precious asset for our country. This is why we consider tourism branding becomes compulsory.
Present-day Romania struggles to design and communicate a coherent tourism brand. After 1990, several attempts have been made in this respect by the different democratic governments but none managed to generate the desired results. Most people seem ...
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