Consultant helps GM jump brand fences. (marketing consultant Deborah Mitchell)(Auto Marketing & Brand Management)

From: Automotive News | Date: April 6, 1998| Author: | Copyright information

Marketing consultant Deborah Mitchell has been brought in to help General Motors Corp sort out the consumer data it has amassed through the years to yield meaningful information regarding consumer behavior and market trends. Mitchell, well versed in the field of consumer psychology and managerial psychology, is just the person to help the car manufacturer as marketing strategies and advertising assume greater roles at GM.

DETROIT - As an equestrian, Deborah Mitchell is used to tough jumps.

Now the 89-year-old marketing consultant faces a tough test helping General Motors get to the next ...

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