Part of the way with verbal play: the ludic mode in scholarly titling. From: Style | Date: December 22, 1996| Author: Carrard, Philippe | COPYRIGHT 1996 Northern Illinois University. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

Scholars are instructed through textbooks to practice caution in matters of titling and to keep titles plain and denotative. However, critics immersed in the study of titles conclude that memorable titles are those which appeal to the senses and intellect of the audience by achieving a blend of uniqueness which lingers between what is said and what is not. Three basic forms to consider when choosing a title are thus presented. This includes figures of sound and intertextuality.

Although...

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