Speedway keeps hammer down and share price up. (Charlotte Motor Speedway)

Business North Carolina | October 1, 1996| | Copyright

Powered by passionately loyal fans and a growing lineup of corporate sponsors, stock-car racing has emerged as one of the fastest-growing spectator sports in the country. The excitement has helped drive the stock of Speedway Motorsports Inc. (TRK-NYSE) up 183% since it went public a year and a half ago.

"Speedway is one of the few ways [for investors] to participate" in the popularity of stock-car racing, says F. Breck Wheeler, an analyst with J.C. Bradford & Co. in Nashville, Tenn. It "enjoys strong operating margins in an industry with significant barriers to entry."

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