Chevrolet trims ads for Camaro; mulls more.(Chevrolet Motor Div.)

From: Advertising Age | Date: May 25, 1998| Author: | Copyright information

Mr. Washington is a staff reporter at Automotive News.

General Motors Corp.'s Chevrolet division has cut advertising for its slow-selling Camaro.

Several magazine ad sales people. who spoke on condition they not be identified, said Camaro ads have been pulled from their publications for the rest of this year, beginning with the June issues.

"This is more than just a cut, said one magazine executive. They're reassessing the brand," and could go as far as eliminating advertising for the car.

NETWORK TV ADS CUT, TOO

Network TV advertising for the Camaro also has been cut. ...

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