Mission statement is key to a good marketing plan.

Hospice Management Advisor | February 1, 2003 | Copyright

Mission statement is

key to a good marketing plan

Goals should be tied to statement

Youve decided to get serious about developing a market-based marketing plan. Youve decided to adopt a strategic approach and are committed to collecting as much data as it takes to get a clear picture of your organization, your market, and your competitors.

But are you ready to make the changes that affect the very essence of your hospice? Are you prepared to put your mission statement under the microscope and at least examine the words that may have been ...

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