In praise of advertising.(Triumph of the Consumer, Part 1)(Cover Story) From: Consumers' Research Magazine | Date: April 1, 1998| Author: Hood, John | COPYRIGHT 1998 Consumers' Research, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

Critics assail the proliferation and wastefulness of advertising, but it actually represents the power of the consumer over producers and vested interests. Advertising is found only in countries where people enjoy the privilege of choosing goods and services from competing businesses.

For the last few years--until 1998, at least--the Super Bowl hasn't exactly featured the most interesting and competitive of football games. They've been blowouts, over by the first half at the lat...

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