A battle for billings: B.E. advertising agencies overview.(Black Enterprise 100s: Architects of the Next Millennium)(Cover Story)

From: Black Enterprise | Date: June 1, 1998| Author: Ayres-Williams, Roz | Copyright information

Advertising is a very competitive business and black agencies face intense rivalry from mainstream agencies. In 1973, the BE 100s ranking of black ad agencies showed that mainstream agencies vied with black agencies for ethnic market business and that has not changed today.

Black advertising agencies face untold opportunities, but must fight intensely with mainstream agencies determined to own it all

Al Anderson couldn't believe his eyes. It was the first time he had ev...

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