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'Fun and health go hand in hand.' (marketing techniques at Calypso Soft Drinks)(Focus on Soft Drinks)
Grocer
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May 10, 1997
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COPYRIGHT 1997 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group.
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Youngsters want to be talked to, and not at, by drinks manufacturers. That's the belief which forms a cornerstone for Calypso's current new products programme.
An unprecedented number of hot summers has ensured that the kids' soft drinks market has continued to grow during the last five years, but so have the demands of children and parents, alike for products that offer quality, variety and healthy ingredients, says Richard Cooke, marketing director of Calypso Soft Drinks.
"Whether considering single shot carton drinks or cup drinks, both children and ...
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Skip the soft drinks: cutting down on Coke and Pepsi adds up to better health.
Magazine article from: Children's Digest
; ...Americans buy over 14 billion gallons of soft drinks every year? That's the same as everyone...get the right amount of calcium. Will soft drinks give you strong bones? No way! Many...problems as a result of the amount of soft drinks we drink. Drinking soft drinks and ...
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Nichols acquisition of Cariel Soft Drinks.(Evolution)
Magazine article from: Food Trade Review
; Nichols plc, the soft drinks group, is pleased to announce the acquisition of the cold soft drinks on draught business, Cariel Soft Drinks. Nichols plc is a highly focused soft drinks and dispensed cold drinks business, comprising two operations...
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Acquisition of Panda soft drinks brand.(COMPANY EVOLUTION)
Magazine article from: Food Trade Review
; Nichols plc, the soft drinks group, announces the purchase of leading children...Nichols now has two principal operations. These are Soft Drinks (primarily involved in the sale of soft drinks, including Vimto, throughout the world and Sunkist...
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Consumers Thirsty For Soft Drinks, Healthy Drinks
Newspaper article from: Food & Drink Weekly
; ...fastest-growing subsector of the global soft drinks market as more time pressured and active...Euromonitor. Over 271 billion liters of soft drinks were sold worldwide in 1997, nearly...the highest per capita consumption of soft drinks in the world, drinking over 280 liters...
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California considers tax on soft drinks to combat obesity in children.(Brief Article)
Newspaper article from: Food & Drink Weekly
; Soft drinks may come under similar taxes to alcohol...Legislature is looking to tax sugary soft drinks and give the money to schools and to...programs. In the U.S. seven states have soft drinks taxes but none of them spend the money...
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Liquid candy.(MEMO FROM MFJ)(soft drinks links to obesity)
Newspaper article from: Nutrition Action Healthletter
; ...target in urging people to minimize soft drinks and other foods rich in refined sugars...Busters and South Beach diets also eschew soft drinks. What's more, the obesity epidemic has...Jersey to Los Angeles, have ejected soft drinks from elementary schools, many middle...
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BSDA Publish Revised Code of Practice.(British Soft Drinks Association )(Brief Article)
Magazine article from: Food Trade Review
; The British Soft Drinks Association (BSDA), tel:020 7430...Quantative Ingredients Declaration) to soft drinks, fruit juices and nectars. The latest...Fruit Juice and Fruit Content in Soft Drinks incorporates all the relevant guidance...
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Sessions improve production output for major soft drinks manufacturer.(PACKAGING)
Magazine article from: Food Trade Review
; ...machinery used to apply bar coding to bottled and canned multi packs of soft drinks at it's Glasgow manufacturing site, Princes Soft Drinks--the third largest soft drinks manufacturer in the UK--has installed two SPA 720 print and apply labellers...
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PepsiCo International and Baghdad Soft Drinks Co. have teamed to produce.(Growing The Business)(Brief Article)
Magazine article from: Franchising World
; PepsiCo International and Baghdad Soft Drinks Co. have teamed to produce Pepsi-Cola, Seven-Up and Mirinda soft drinks in Central Iraq.
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New Pack Design for Ocean Spray Pure Juice.(Brief Article)(Product Announcement)
Magazine article from: Food Trade Review
; The Ocean Spray range of pure juices is to be relaunched by Gerber Foods Soft Drinks Ltd. with a new formulation and pack design that emphasises the 'Pure Juice plus Vitamin C' content of the pack. There are three products in the range...
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