Revitalizing a cottage industry. (cottage cheese)

From: Dairy Foods | Date: June 1, 1997| Author: Dryer, Jerry | Copyright information

Cottage cheese can duplicate the success enjoyed by yogurt with new products, good positioning and marketing support. Dairy companies can use the same approaches utilized by yogurt marketers to invigorate the cottage cheese segment. These strategies include attractive packaging through polished graphics, new products targeted at lucrative markets such as children and enhancements such as beneficial cultures and fresh flavor combinations. Cottage cheese can be marketed as a breakfast, dessert ...

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