Hertz Announces New Loyalty Program: '#1 Awards' Offers Sports Equipment, 'Bankable' Airline Miles or Rental Certificates

PR Newswire | April 22, 1998 | Copyright

PARK RIDGE, N.J., April 22 /PRNewswire/ -- Effective May 1, 1998, The Hertz Corporation (NYSE: HRZ), the world's largest car rental company launches its new loyalty program, "#1 Awards," which offers Hertz customers the chance to earn points that may be redeemed for the Arnold Palmer Original Putter, the popular, graphite Adams Tight Lies(TM) 16 degrees Fairway Wood, a Wilson or Prince tennis racquet, Hertz Rental Certificates, or "bankable" frequent flyer miles with American Airlines(R), Delta Air Lines, Southwest Airlines(R), United Airlines or US Airways on U.S. and ...

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