ArtSource: selling art through catalogs.

From: Direct Marketing | Date: January 1, 1998| Author: Smith, Maggie | Copyright information

ArtSource has been marketing its services using business art catalogs. The supplier of framed decorative art produced three catalogs before embarking on a 233-page full catalog system that has more than 1,400 pictures. It includes the 48-page Contemporary Collection catalog with 300 artworks, the 48-page Traditional Collection catalog with 300 pieces of 19th and earlier centuries art. It also includes the Sampler Catalog which is intended for low scale projects.

When developing the fi...

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