Cottage cheese's comeback: HP Hood launches a campaign to educate a new generation of consumers about cottage cheese.

From: Dairy Foods | Date: December 1, 1997| Author: Gorski, Donna | Copyright information

HP Hood has introduced a marketing campaign to regenerate interest to its cottage cheese products. The nutritional benefits of cottage cheese over other cheese products are emphasized in the campaign. Color-coded packaging was created to enhance the product's recognition factor. Smaller, eight-ounce containers were designed to increase its presence in grocery store shelves and vending machines. Another innovative part of the campaign was the recipes printed on the containers which show the va...

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