Marketing for camp trends. (effective marketing strategies for future growth)

Camping Magazine | January 1, 1998| | Copyright

Effective marketing has the power to increase camper enrollment and profits and to solidify a camp's standing in the community, the camp industry, and society. To effectively market a camp, a camp director must define what services the camp provides to the community and identify the camp's place in the market. By using current trends and issues to determine a target market, a director can position a camp for growth in the twenty-first century.

Define a Marketing Strategy

Camps should have a marketing strategy that includes a marketing plan, a pricing strategy, ...

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