Ecuador: a growing market for U.S. cereals.

AgExporter | October 1, 1997| | Copyright

Popular American breakfast cereals can now be found on more and more breakfast tables in Ecuador. Many cereal varieties have gained in popularity in this South American country, especially among children. Youngsters in Ecuador are just like their American counterparts. They love finding prizes in their cereal boxes or acquiring gifts through the mail with proof of purchase.

But the Ecuadorean market potential for U.S. exporters is based on more than successful cereal promotions. Consumer attitudes about cereal products, local tastes and economic growth are three factors ...

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