Ralph Marlin swimming into luxury tie market; Peter Max to do silk neckwear collection that will range from $60 to $1,000.

Daily News Record | December 22, 1997| | Copyright

PETER MAX TO DO SILK NECKWEAR COLLECTION THAT WILL RANGE FROM $60 TO $1,000

NEW YORK -- Eleven years after his polyester "fish tie," jump-started the $18 million Ralph Marlin company, its president Mark Abramoff has more than 100 licenses from Dilbert to Elvis Presley to Star Trek. He said he does close to $1 million a year on Three Stooges ties alone.

"I sell more than 2 million polyester ties a year," Abramoff said. "Do I wear polyester ties? No."

He admits his company's identity is its moderately priced conversational, nostalgic neckwear, but that ...

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