Cartier's Declaration: a bid for youth.(new men's fragrance) From: WWD | Date: December 5, 1997| Author: Larson, Soren | COPYRIGHT 1997 Fairchild Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

Cartier will introduce a new young man's fragrance, Declaration, in Feb 1998, at Saks Fifth Avenue. Other retailers will market the fragrance in Jun 1998. The jeweler is attempting to attract the young male consumer as part of its purchasing base. The advertising for this fragrance is the first Cartier fragrance advertisement to use people as a major focus.

NEW YORK -- Cartier wants to attract new customers to its fragrance business and is counting on a youthful approach to do so. <...

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