The East is running deeper in the red as recession hits emerging markets: like much of the world, economies are hurting east of the former iron curtain. Nonetheless, frozen food companies from home and abroad are finding innovative ways to grow markets.(CENTRAL & EASTERN EUROPE)

Quick Frozen Foods International | April 1, 2009| | Copyright

The recession has not been without its effect in the once booming East European frozen food market. And the weakening of national currencies--the Polish zloty has fallen by 48% against the euro since last summer, while the Hungarian florint has shriveled by 21%--has aggravated the situation. In Russia, the ruble has fallen one third in value against the US dollar since last August, and in early March the nation's two major stock markets had fallen by 78% and 67% in value from high points reached in May of 2008.

Frisch & Frost, an Austrian producer of frozen potatoes ...

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