Cosmar's new Fetish: makeup for teenage.(Critical Mass)(Column)

From: WWD | Date: October 24, 1997| Author: Brookman, Faye | Copyright information

NEW YORK -- In just a year and a half, Fetish has grown from a line of artificial nails to a full-fledged beauty brand.

First there was Nail Fetish, artificial nails that launched in April 1996, targeted to young women. A year later, Fetish nail polish hit the shelves, followed this summer by the Fetish fragrance.

In January, the brand, a division of Renaissance Cosmetics, will introduce an 81-stockkeeping-unit makeup line, and next spring Fetish bath products will ...

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