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The new marketing: new media for new concepts.(Corporate Education)

From: Los Angeles Business Journal  |  Date: 8/4/1997  |  Author: Escalante, Manuel A.

In a matter of moments, we have seen technology that has survived for decades brutally disappear. The telegraph, for example, died. For years it represented immediacy and importance. It was a symbol of urgency - until the fax came along and displaced it.

This situation represents a change in paradigms - a discontinuity in the normal course of business progress.

At its moment the automobile also represented a discontinuity that radically changed society and the economy. In the ...

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