The Sauder solution. (ready-to-assemble furniture display and services)

From: HFN The Weekly Newspaper for the Home FurnishingNetwork | Date: September 29, 1997| Author: | Copyright information

As the retail battle for consumers' disposable dollars intensifies, in-store presentation continues to be an increasingly critical issue for home products makers, and manufacturers of flat-packed furniture are no exception.

"With the increasingly high-styled look of today's ready-to-assemble designs, proper in-store presentations become more and more important to attracting customers and selling products," observed Kevin Sauder, vice president of sales and marketing for Sauder, the nation's sixth largest furniture maker.

However, observers noted that even with ...

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