Big Dogs Holding plans IPO to raise about $33.5 million. (initial public offering)

From: Daily News Record | Date: September 12, 1997| Author: | Copyright information

SANTA BARBARA, Calif. -- Big Dogs Holding Inc., which sells casual apparel under the Big Dogs name, plans to go public.

The company will sell 2.8 million shares, and existing shareholders, 700,000. At the mid-point of the projected price range of $12 to $14 a share, Big Dogs will raise about $33.5 million, which will be used to repay debt.

Big Dogs, founded in 1983, has been rapidly growing over the last several years by increasing its store count to 134 as of July 31 from 5 at the end of 1992.

The lines underscore humor and 'Big Dog Attitude' themes with slogans such as "If ...

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