Michael Jordan and Nike Launch Jordan Sub-Brand.

Business Wire | September 9, 1997 | Copyright

NikeTown, New York City--(BUSINESS WIRE)--September 9, 1997--

Jordan and All-Star Cast Unveil New Products at NikeTown New York City

Michael Jordan and NIKE today announced the launch of the new, signature JORDAN brand at NikeTown New York City. Jordan previewed products from his signature brand in entertaining style with an assist from host Ahmad Rashad and celebrity models including Kadeem Hardison along with platinum recording artists A Tribe Called Quest and BLACKStreet.

"For 13 seasons, Michael Jordan's awesome skill, unique charisma and ...

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